Privacy Policy

Privacy Policy

Last Updated: October 22, 2026

South Park Liquor is operated by 2137202 Alberta Ltd. (“South Park Liquor,” “we,” “our,” or “us”). We are committed to protecting your personal information and maintaining your trust. This Privacy Policy explains how we collect, use, disclose, store and protect your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA) and, for residents of Quebec, the Act respecting the protection of personal information in the private sector (Quebec Law 25).

This Privacy Policy applies to www.spliquor.ca and its associated subdomains, our Stony Plain store when you shop or pick up orders with us, and our emails and text messages (collectively, the “Service”). By accessing or using our Service, you consent to the collection, use and disclosure of your information as described in this policy.

Who Is Responsible for Your Information

Our Privacy Officer is responsible for our compliance with this policy and is the person in charge of the protection of personal information under Quebec law. You can reach the Privacy Officer at:

Privacy Officer, South Park Liquor
2137202 Alberta Ltd.
4301 South Park Dr #101, Stony Plain, Alberta T7Z 2A9, Canada
Email: info@spliquor.ca
Phone: (780) 591-5499

Definitions and Key Terms

• Cookie: A small data file stored on your browser to improve functionality and user experience.
• Company: 2137202 Alberta Ltd., operating as South Park Liquor, located at 4301 South Park Dr #101, Stony Plain, Alberta T7Z 2A9, Canada.
• Country: Canada.
• Customer: A person who registers, places an order or picks up an order with South Park Liquor.
• Device: Any internet-connected device, including a computer, smartphone or tablet.
• IP Address: A numeric label assigned to your device when connected to the internet.
• Personal Information: Any information about an identifiable individual.
• Service: The website, store and services provided by South Park Liquor.
• Service Provider: A company that processes personal information on our behalf, such as our e-commerce platform, payment processors, couriers, and email, analytics and advertising providers.
• Website: www.spliquor.ca.
• You: Any individual using our Service.

Information We Collect

We may collect personal information when you:

• Visit our website
• Create an account
• Place an order or pick up an order in store
• Subscribe to our emails or text messages
• Join our rewards program or leave a review
• Participate in surveys or promotions
• Contact us or fill out forms

The types of personal information we may collect include:

• Name and username
• Email address
• Phone number
• Billing and shipping address
• Order history, rewards points and reviews you submit
• Your confirmation that you are of legal drinking age
• Payment details (processed securely by third-party payment providers; we do not store full card numbers)
• Messages you send us

We also collect information automatically, such as your IP address, browser and device type, pages viewed, items added to your cart, and how you interact with our website (including clicks and scrolling), using cookies and similar technologies described below.

Couriers and our staff check government-issued photo ID at delivery or pickup to confirm legal drinking age. We do not keep copies of your ID.

How We Use Your Information

• To process, ship and deliver your orders, including in-store pickup
• To confirm you are of legal drinking age
• To provide customer support and respond to your questions
• To run our rewards program and display product reviews
• To send order updates and, with your consent, promotional emails and text messages
• To personalize your experience and recommend products
• To improve website functionality and performance through analytics
• To measure and improve our advertising
• To administer promotions, surveys, contests or site features
• To prevent fraud and protect our customers and business
• To comply with our legal obligations, including tax, accounting and liquor regulations

We only use your personal information for the purposes described here, or for other purposes with your consent or as permitted or required by law.

Email and Text Message Marketing

We send promotional emails, and may send promotional text messages, only to people who have agreed to receive them, in accordance with Canada’s Anti-Spam Legislation (CASL). Every message identifies South Park Liquor and includes a way to unsubscribe. You can unsubscribe from emails at any time using the link in any email, and from text messages by replying STOP. Message and data rates may apply. Even if you unsubscribe, we will still send messages about your orders and account.

Cookies and Tracking Technologies

We and our service providers use cookies, pixels and similar technologies on our website. They fall into these categories:

• Essential: needed to run our store, keep your cart, sign you in, process checkout and keep the website secure. These cannot be turned off.
• Preferences and features: remember your choices and support features such as product search, recommendations, our rewards program and product reviews.
• Analytics: help us understand how visitors use our website, such as pages viewed, clicks, scrolling and mouse movement, so we can improve it. Some of these tools may record your interactions with our pages.
• Marketing and advertising: help us measure our advertising, show you relevant ads on other websites and social media, and run our email and text message sign-up forms.

Visitors in Quebec will see a cookie banner. Non-essential cookies and tracking technologies that can identify, locate or profile you stay off until you choose to accept them, and you can change your choice at any time using “Manage preferences.”

All visitors can block or delete cookies through their browser settings, although some website features may not work properly. You can also control interest-based ads through the ad settings of the platforms you use, such as Google and social media sites. For more information about the specific technologies we use, please contact our Privacy Officer.

Sharing Your Information

We do not sell your personal information. We share it only as needed with trusted service providers who help us run our business, and only for the purposes described in this policy. These include providers of:

• Our e-commerce platform and payment processing, to run our store and process payments
• Courier and delivery services, to deliver your orders
• Package protection, if you add it at checkout, to handle claims
• Email and text messaging, analytics, advertising, rewards, product reviews and product recommendations

Our service providers are required to protect your information and use it only to provide services to us. We may also disclose personal information where required or permitted by law, such as to respond to a lawful request from authorities, to protect our rights, or to prevent fraud.

Storage of Information Outside Canada

Some of our service providers store or process personal information outside Canada, mainly in the United States and, in some cases, other countries where they operate. This includes our e-commerce platform, payment processing, email and text messaging, analytics, advertising, rewards, review and recommendation providers. They process your information for the purposes described in this policy, such as running our store, processing payments, sending emails, analytics and advertising. While outside Canada, your information may be accessible to courts, law enforcement and national security authorities of those countries.

If you live in Quebec, please note that your personal information may be communicated outside Quebec. Before doing so, we assess whether it will receive adequate protection.

To learn more about our service providers’ policies and practices, or if you have questions about how they handle your information, please contact our Privacy Officer.

How Long We Keep Your Information

We keep personal information only for as long as needed to fulfill the purposes described in this policy or as required by law. For example, order and transaction records are kept for at least six years to meet Canadian tax requirements. When information is no longer needed, it is securely deleted or anonymized.

How We Protect Your Information

We use reasonable physical, administrative and technical safeguards to protect your personal information, including SSL encryption on our website and secure, access-controlled systems. Payment information is handled by secure third-party payment processors and is not stored on our servers.

While we take reasonable steps to protect your data, no system is completely secure, and we cannot guarantee absolute security. If a privacy breach creates a real risk of significant harm, we will notify affected individuals and the appropriate privacy regulator as required by law.

Your Consent and Rights

By using our website, you consent to the collection and use of your personal information as described in this Privacy Policy. Subject to legal exceptions, you have the right to:

• Access the personal information we hold about you
• Request corrections or updates
• Withdraw your consent to future use of your information (subject to legal or contractual requirements; this may affect our ability to serve you)
• Ask us to delete your information, unless we must keep it by law
• If you live in Quebec, the additional rights provided by Quebec law, such as receiving your information in a commonly used format

To exercise these rights, contact our Privacy Officer at info@spliquor.ca. We may need to verify your identity, and we will respond within 30 days.

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta, the Office of the Privacy Commissioner of Canada, or, if you live in Quebec, the Commission d’accès à l’information du Québec.

Age Restriction

Our Service is intended only for people of legal drinking age in their province or territory. We do not knowingly collect personal information from anyone under the legal drinking age. If we learn that we have, we will delete it.

Sale of Business or Corporate Change

If South Park Liquor is involved in a merger, sale, restructuring or bankruptcy, your personal information may be transferred to the new entity, provided it continues to comply with this Privacy Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.

Governing Law

This Privacy Policy is governed by the laws of the Province of Alberta and the federal laws of Canada that apply there. Any disputes will be subject to the jurisdiction of the courts located in Edmonton, Alberta, except where the laws of your province or territory give you the right to bring a claim elsewhere.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page and reflected by revising the “Last Updated” date above. Continued use of our Service after an update means you accept the updated policy.